Health is having a moment.
Innovation in healthtech and digital health is moving faster than the world can keep up, with more companies emerging every day to counter the evolving needs of humanity. But one thing that hasn’t changed - the more people who know, the greater the impact.
That’s where HeadStart Health comes in.
Whether you’re curing cancer, strengthening the healthcare ecosystem, or launching a consumer platform - we’re the partner you’ve been looking for.
Our clients have spanned the healthcare industry, from an incredible app to support caregivers to a game-changing ICHRA administrator, and even one of the nation’s most established healthcare startup accelerators and venture studios. The common thread? They’re all pushing forward with missions to create better products, services, and experiences to address the world’s health and wellness needs. If your goal is to innovate and disrupt healthcare - or you’re already making waves - we should talk.
What you say, how you say it.
The days of overblown press releases and isolated features following product launches are over. Making waves in the health tech universe requires more strategy, creativity, and the courage to dive deeper into the real issues at hand. Thought leadership is crucial, and using social media to humanize what you’re building and engage with stakeholders is essential to any successful strategy. Putting faces to the names behind the latest and greatest has never been more important in the face of discerning and critical audiences for whom Google is an appendage - let us lead you down that road.
HeadStart Health.
A tailored team of earned media experts, content creators, and strategists who live and breathe the world of health tech and digital health media.
We were built to support mission-driven health companies that are striving to amplify their voices and making brand awareness a priority. Between our existing relationships and our penchant for forging new ones as the opportunities arise, we are poised and ready to make strategic connections for storytelling on your behalf. And we’ve got more than pretty words and promises - our team has some hefty expertise in this space and a track record of major media wins. On the content front, whether it’s curated social feeds or submitted op-eds and LinkedIn articles, we’ve got you covered. If you’re looking for an agency to yes their way through every minor company update - that’s not us. But if a thought partner with bold ideas and the experience to see them through is more your style, we’re a shoe-in.
We’re not shy about sharing how proud we are to partner with some incredible people. At every opportunity, we will shout their names from the rooftops and hold them up as prime examples of why we do what we do.
Our clients have been featured in :
Success Story –
Healthworx
Client:
Healthworx
Industry:
Health Tech
Services Provided:
Brand Development
Visual Identity
Website Design
Website Development
Earned Media Campaigns
Press Release Writing
Social Strategy
Social Content Creation
Social Media Management
Overview:
Healthworx is one of the country’s foremost healthcare ecosystems, consisting of four branches, including a startup studio, accelerator, venture arm and funds. The origin of Healthworx lies with Carefirst BlueCross BlueShield, a major healthcare payer, but they were designed to be the organization’s innovation arm and operate with sense of coordinated autonomy.
When the Healthworx team came to us, they were at the crux of major change - the accelerator, formerly called 1501 Health, was already well-established but in need of a brand identity that allowed it to fall in line with the rest of the branches. In addition, all branches needed a fresh, unified visual identity and reenergized brand messaging to truly position them as the nation’s leading bridge between healthcare incumbents and innovators.
HeadStart’s Impact:
We took the existing Healthworx brand and reimagined what it could be - not just an experienced ecosystem with ties to a major payer, but a people-first organization that serves as the intermediary between those driving major change and traditional players whose support is necessary to make a real impact on the accessibility of quality healthcare. Alongside our design partner, we created a new visual identity and developed powerful brand messaging for the entire brand family.
Once the identity was finalized, we developed new websites for Healthworx parent, Healthworx Accelerator, and Healthworx Ventures. With the foundational brand pieces in place, we are now conducting earned media campaigns to support all branches, including a recent campaign that helped to increase applications for Healthworx Accelerator by approximately 50%, alongside creating content for and managing the organization’s LinkedIn.
